Case Study: Cielo Talent

Case Study: Cielo Talent

Published: February 28, 2019 (11 min read)

Cielo Talent turned to for a website redesign, and got just that - plus something they hadn't bargained for: an improved content editing experience for their marketing team. defines the word synergy as "the interaction of elements that when combined produce a total effect that is greater than the sum of the individual elements, contributions, etc." The term synergy gets tossed around a lot, particularly in business, but when Cielo and, Inc. came together, synergy is exactly what happened. It all started in 2009 with a preliminary inquiry from Cielo (then operating as Pinstripe):

We want a website that wows people, that leap frogs our competition and really incorporates interactive and social media. Recently had our homepage re-designed, but decided it's too flat and looking for a new website partner that is very responsive and optimistic.

The next step was for Cielo and to learn about each other. Cielo specializes in Recruitment Process Outsourcing (RPO), partnering with companies around the world to build a customized process to find the best talent and deliver business results. Cielo’s highly skilled recruitment professionals work collaboratively and seamlessly with their partners to build long-term relationships that transform talent acquisition.

Cielo’s team members routinely analyze their partners’ talent needs, using market research tied to factors like location and the availability of skilled applicants, and ensure the best experience for their candidates and hiring managers. Cielo’s involvement doesn’t end when a successful match has been made; they stay engaged to make sure the new employee is successfully onboarded and satisfied in their new role. Truly a one-stop shop when it comes to talent acquisition! Cielo helps organizations fill virtually any type of job, from executives to temporary hires, and works to streamline hiring processes to make their partners more efficient and competitive. the "responsive and optimistic" web partner was up to the challenge that Cielo set forth. With expertise in Umbraco as well as SEO, we quickly got up to speed and became an active partner in tackling all of Cielo's website-related needs. That initial contact led to a full site redesign and rebuild (in Umbraco, of course). After several years of working together, Cielo welcomed our deep involvement in their re-branding from Pinstripe to Cielo in 2014. Always keen to have a fresh, updated look and cutting edge features, Cielo engaged the team for a major redesign of in 2018. Today, we continue to assist with ongoing refreshes, enhancements, and SEO initiatives.

“’s approach is unique because their team has become an extension of our team. We benefit from their expertise in the Umbraco platform as well as their ability to be flexible and proactive. It’s been a fruitful - and fun! - partnership. ”

Kristen Wright, Executive Vice President & Chief Marketing Officer

Cielo Screen Shot

Cielo found plenty to love about the Umbraco CMS 

Team members found it easy to use and highly intuitive, with an interface that appeals to developers and non-developers alike. The flexible and feature-rich Umbraco CMS also allows for lots of creativity. 

Katie Marks, Marketing Operations Specialist, noted, “Whatever I have in mind, I can build it.”

She particularly loves the feature container that built for her as well as the redirect manager that makes it easy to track URLs.

Cielo’s Umbraco users are particularly effusive in their praise of Ken Dimmer, who takes the lead on’s partnership with Cielo. When the newly redesigned site launched in 2018, the victory was shared between both companies. Since then, both teams have continued to work closely on additional changes and enhancements, all made with the goal of accelerating Cielo’s success.’s expertise helps Cielo get better and better.'s Ken Dimmer celebrating (from afar) with the Cielo team.

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