FYIN Helps Restaurants Boost Carry-Out Sales During COVID-19 Quarantine
Published: March 27, 2020 (5 min read)
Fire up the grill! Restaurants are working hard to stay afloat and continue serving guests during this challenging time. The FYIN team is helping some of those restaurants use technology to their advantage.
The COVID-19 outbreak has unleashed unprecedented challenges for individuals and businesses alike. Small businesses like restaurants are reinventing themselves to reflect the needs of (hungry and thirsty!) folks in quarantine. While dining rooms are closed, many restaurants have switched to carry-out and delivery services to keep the lights on and keep their employees working.
FYIN is pitching in to help several restaurants attract those hungry diners. Our team of of digital marketing experts wasted no time in implementing top-of-mind awareness strategies like:
- Targeted landing pages focused on quick and easy ordering
- Social media ads and campaigns to attract those looking for a bite to eat
- Remarketing and other advertising strategies that help restaurants connect with diners
One of those restaurants is Cuba Cuba in Denver. We built an eye-catching landing page to facilitate effortless ordering. The landing page makes it easy for those craving Cuban food to place an order quickly. Customers have the option to call and order traditional Cuban fare (pork sandwich and a Mojito to go, anyone?) or connect to delivery services like GrubHub, DoorDash, and Uber Eats.
We are in the process of launching similar campaigns for other restaurants. Diners feel good about supporting local businesses (and people!) and we’re happy to do our part to keep them humming along.
Of course, marketing campaigns are only as good as the data that backs them. At FYIN (and our SEO division, Floodcast), we’re all about data. For restaurants like Cuba Cuba, we’ll arm them with data that validates the strategies we are implementing to support the success of the restaurant.
We're all in this together.
Know of a restaurant that could use a boost in order to succeed during this challenging time? Contact Delicious Promotions, FYIN's restaurant marketing team, for all the help you need.