Industry: Automotive Accessories | Product Focus: Manufacturer and Dealer of Color PPF and Vinyl / PPF Care Products | Services Provided: Digital Marketing Strategy, Shopify Optimization, Google Shopping Ads, Meta Ads, Email Marketing
Overview
This partner is a premium automotive accessory brand specializing in color paint protection films and professional-grade vinyl/PPF care products. Their offerings combine aesthetics with functionality, appealing to car enthusiasts, professional detailers, and wrap shops in the US and beyond.
Despite a high-quality product line and strong industry knowledge, the brand faced challenges in increasing brand awareness and scaling their eCommerce sales.
Objectives
Increase online visibility and reach new B2B and B2C customers
Educate the market on color PPF as a high-value aesthetic and protective solution
Improve conversion rates on product pages and reduce bounce rates
Build a repeat purchase ecosystem for their care product line
Create authority in the vinyl/PPF enthusiast and professional communities
Strategy
1. Shopify Optimization
We redesigned and continually built into the Shopify storefront to streamline the path to purchase and increase conversion rates. This included upgrading to 100% professional photography for products and before/after assets, restructuring product pages, segmenting the site for wholesale and partner logins with unique collections and pricing, incorporating upsell and similar-product apps, and upgrading to a more streamlined checkout flow for users.
2. Google Shopping Ads
We launched a segmented Google Shopping campaign targeting known high-intent search terms. Product feeds were segmented based on keyword targeting and custom intent audiences, and optimized with variant titles, rich attributes, and high-quality imagery to increase visibility and click-through rates.
3. Meta Ads (Facebook & Instagram)
We developed a full-funnel Meta ads strategy:
Top-of-Funnel: Eye-catching reels and carousel ads showcasing product examples in real life
Middle-of-Funnel: Product education, influencer testimonials, and benefit-focused video ads
Bottom-of-Funnel: Dynamic retargeting, bundle offers, and monthly deals
We also used lookalike audiences based on high-LTV customers and email lists to scale acquisition.
4. Email Marketing
We built an automated email journey covering:
Abandoned Cart Flow: Product reminders with built-in discount codes
Post-Purchase Flow: Installation tips, care guides, and upsells on related products
Replenishment & Loyalty Campaigns: Timed reminders for wholesale reorders and rewards for referrals
The Results
The integrated strategy delivered substantial year-over-year growth across all key performance metrics:
↑ 142% increase in website sessions, driven by Google Shopping ads, Meta ads, and email advertising
↑ 250% increase in total sales, a result of higher traffic, improved conversion rates, and effective remarketing
↑ 136% increase in total orders, reflecting both customer acquisition and repeat purchases
↑ 53% increase in average order value (AOV), fueled by optimized product bundling and upsell flows
These results underscore the power of a multichannel strategy, blending performance marketing, continuous eCommerce optimization, and versatile, strategic tactics built to drive sustained growth across every stage of the customer journey.