January 26, 2023
Chances are, if you’re reading this, you’re in marketing. So you know that a marketing team wears many, many hats. And you know that while nuanced goals will inevitably vary, the overall objectives in marketing are typically simple and involve solving a problem like increasing revenue, building awareness of your brand, or recruiting top talent.
And since you’re in the biz, you can comprehend eCommerce marketing– the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and retaining those customers post-purchase. But what you might not know about are the five W’s of marketing automation for eCommerce. Allow us to enlighten you…
Marketing Automation Benefits
If you’ve made it this far, we’re sure you’re wondering– how can marketing automation benefit you? And so here we are… the meat of this post. Oftentimes, a team’s goals will be too lofty to be completed by the team itself, leading a team to consider marketing automation.
When it comes to the benefits, the main one is simple: efficiency. When you’re awake and when you’re asleep, you can trust that your eCommerce marketing is being done right when automated with the right tools. Eradicating the need for humans in marketing, automation utilizes software platforms and technologies to more effectively market on multiple channels online and automate repetitive tasks.
Automation programs offer tools to work with efficacy, collaborate effectively, and engage properly with customers. As we grow closer to becoming a society with the ability to be reliant on software and machines to make life easier, marketing automation just makes sense.
Further benefits include maintaining consistency, monitoring channels, creating reports, tracking contacts, and saving time. Marketing automation is offered within a variety of different platforms, including Semrush, Hubspot Marketing, and Sales Force. Let’s find out if any of these pinnacle programs are right for you!
What is Semrush?
Semrush is a marketing automation tool used for keyword research and online ranking data, including metrics like search volume and cost per click, SEO, content marketing, competitor research, PPC, and social media marketing.
Benefits of Semrush:
- Semrush has a great tool for organic research, allowing you to have a deeper, introspective look at your competitors.
- Semrush offers great writer and SEO-friendly templates, automatically creating a content template optimized for SEO to help craft more successful content that’ll go places.
- Massive companies like Apple, Samsung, Forbes, IBM, and Amazon trust Semrush for marketing automation.
What is HubSpot Marketing?
HubSpot’s marketing automation software claims to help marketers break through the noise with compelling campaigns that reach customers where they are. A marketing, sales, and service platform that helps companies to attract visitors convert leads, and retain customers, Hubspot offers intuitive UX and a unified codebase.
Benefits of Hubspot Marketing:
- Hubspot Marketing allows you to build beautiful, original emails with no coding required.
- Choose from dozens of triggers, conditions, and actions to send the right emails to the right leads at the right time.
- Envision workflows in real-time– whether you’re building simple follow-up campaigns or complex, multi-stage journeys– with the Hubspot visual editor.
What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud is a CRM platform for marketers allowing them to create and manage marketing relationships and campaigns with customers. Salesforce helps with email marketing, content creation, SMS monitoring and sending, social media marketing, and more.
Benefits of Salesforce Marketing Cloud:
- Salesforce Marketing Cloud offers a well-defined call to action, with extensive knowledge of the profile attributes, customer behaviors, and interests.
- Facilitate your company to be driven by customers, have great audience engagement, and leverage a full 360-degree view of all customers using the platform’s power.
- Prepare a customized customer journey with personalized touchpoints in the data of the Marketing Cloud.
Whew, we know we just threw a lot of marketing terminology at you. Here’s a simple statistic to mix it up– nearly 70% of marketing leaders are currently using an automation platform for their eCommerce needs. We hope that the listed platforms and benefits will help you decide if marketing automation is right for you!
If you need help choosing the right program for your specific marketing needs, don’t hesitate to reach out to us.