Analytics & Custom Reporting That Turns Data Into Decisions
Most reporting tells you what happened. We build a reporting system that tells you what to do next. From clean KPI dashboards to monthly insights, you will know what is working, what is wasting budget, and where to focus next month.
Search Engine Optimization Services
Our Search Engine Optimization Services are a great way to enhance website visitation and customer experience.
As SEO experts, we can quickly identify and implement updates to enhance your website's SEO. Strategies include adding targeted keywords, optimizing links, and building fresh content to stay at the top of the search results page.
Click Mentality also invests in team members who are experts in Google SEO strategies to keep you ahead of the competition.
Built for Teams That Want Clarity
A lot of agency reporting is a recap. Ours is built to drive better decisions, faster. We tie your marketing performance to outcomes that matter, flag issues that distort the story, and turn every month of data into a clear set of next steps.
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See revenue impact by channel, campaign, and landing page so you know what is actually producing results and what is just generating traffic.
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Catch tracking issues before they ruin decisions by validating conversions, tags, and attribution signals so you are not optimizing off bad data.
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Understand the “why,” not just the numbers, with context, trends, and insights that explain what changed and what caused it.
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Know exactly what we’re changing next month and why with a prioritized action plan that connects improvements to business impact.
What We Review
PPC Reporting
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Spend-to-revenue reporting (ROAS / CPA / CAC, pipeline impact if lead gen)
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Campaign and ad group performance views (what is scaling vs bleeding)
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Search term and keyword reporting (intent quality, waste, negative keyword gaps)
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Ad performance reporting (CTR, CVR, quality signals, creative winners/losers)
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Audience and segmentation insights (device, geo, new vs returning, remarketing vs prospecting)
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Landing page and conversion reporting (post-click performance, drop-off points)
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Tracking and attribution validation (conversion setup, UTMs, platform vs GA4 alignment)
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Monthly optimization plan (what we are changing next and why)
SEO Reporting
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Organic performance KPIs (traffic, conversions, assisted conversions)
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Landing page reporting (top pages, intent match, conversion rate)
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Keyword and query insights (visibility trends, opportunity gaps)
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Content performance reporting (winners, decayers, next content priorities)
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Technical SEO signals that impact performance (indexing coverage, Core Web Vitals, crawl health)
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Local SEO reporting (GBP insights, local visibility, geo performance if applicable)
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Backlink and authority reporting (link growth, quality signals, risk flags)
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Clear SEO “next steps” list tied to expected impact
Inside the Monthly Reporting Meeting
KPI Dashboard
A clean dashboard built around the metrics that matter to your business, not vanity stats.
Monthly Performance Summary
A clear recap of what changed across channels, campaigns, and key pages.
Insights + Next-Step Plan
Prioritized recommendations and exactly what we are changing next month and why.
The Value Behind Our Reporting
Executive Clarity
A simple, leadership-ready view that answers: what changed, why it changed, what we do next.
Data You Can Trust
We validate tracking and conversion signals so decisions are based on real performance.
Actionable Insights
Every report includes prioritized opportunities tied to measurable outcomes.
Built to Scale
As channels, budgets, and campaigns grow, your reporting stays clean, consistent, and useful.
Know What to Do Next, Every Month
Tell us your platforms and goals. We will map a reporting system that fits your business.