If you're running a business, chances are you're always looking for ways to cut costs. One area you may be considering is digital marketing. Should you keep things in-house or outsource to a third party? Here, we'll explore the pros and cons of both options to help you make the best decision for your business.
Define in-house and outsourcing
In-house is an old way of saying “from the inside out.” It means the company does the tasks or projects itself, bringing out its full potential to solve a problem. Outsourcing, on the other hand, is all about delegating a job to an outside provider. All the components of digital marketing such as web development, graphic design, social media management, and search engine optimization (SEO) can be outsourced.
While in-house marketing may be a good option for small businesses with limited resources and budget, outsourcing digital marketing services has several distinct advantages including access to cutting-edge technology and expertise that can help optimize your website and gain greater visibility in searches. Ultimately, it comes down to finding out which solution best fits your business needs; however, it’s worth considering outsourcing digital marketing if you want to promote your business more efficiently and have more control over costs.
The pros of in-house digital marketing
In-house digital marketing can provide businesses with a unique advantage: the power to craft strategies without relying on an outside agency. Doing so provides companies with the autonomy to address their own specific needs and ensure their ideas are implemented in the most effective way possible. Moreover, having an in-house team allows for more direct oversight that ensures quality control and better communication. Furthermore, dedicated staff members will become familiar with the company’s mission and brand, allowing for targeted campaigns that yield optimal results. With dedicated professionals working together to develop marketing initiatives, businesses can be sure they are getting value from their efforts while also having a clear understanding of who is responsible for what task. Although there are some associated costs, in-house digital marketing strategies have the potential to help businesses reach their objectives more efficiently than outsourcing them.
The cons of in-house digital marketing
When it comes to digital marketing, there’s no such thing as a free lunch—not even if the company has all the tools and manpower in-house. In-house digital marketing may sound like a great idea for cost savings, but it can come with its own set of hidden costs: hiring personnel with the specialized skills required for successfully creating and managing a digital marketing strategy; extensive training; updating and maintaining software and hardware as needed; and meeting increased demands on staff. After all, every business wants their website to stand out and be user-friendly, but without the right resources, this can be just an empty promise!
The pros of outsourcing digital marketing
Digital marketing can often be an overwhelming task to take on in-house, which is why many businesses outsource these services. Outsourcing digital marketing means no more worrying about SEO, web hosting, content creation, or social media management, leaving you free to focus on what matters: the business' core objectives. When outsourcing digital marketing, teams tend to specialize in services that align with the business' goals and thus drive better results. What's more, it comes with shorter turnaround times and flexibility depending on your budget - so need we say more? Outsourcing digital marketing might just be the key to unlocking a world of endless possibilities.
The cons of outsourcing digital marketing
Outsourcing digital marketing has a few drawbacks. For example, there can be a lack of transparency when working with the wrong third parties due to uneven levels of accountability. Additionally, it can be difficult to maintain desired brand consistency when utilizing an outside source that doesn’t immerse themselves in the complex understanding of the company's values and mission.
Which should you choose?
In the end, it’s up to you whether in-house or outsourcing is the right move for your business. Both options have their own set of pros and cons, so carefully weigh them before making a decision. If you decide that outsourcing is the way to go, be sure to get a quote from an experienced digital marketing agency like ours. We can help you take your business to new heights with our comprehensive suite of services. We can offer things like quicker implementation times, economies of scale, disaster recovery options, and access to the latest technologies (not to mention potential cost savings).
Alternatively, if you think in-house digital marketing is the best option for your company, we’re here to help with that too! Get in touch today for more information about our training and consulting services. Whichever route you choose, make sure you get started soon – the competition won’t wait around forever!