June 20, 2025
Client Overview
Industry: Automotive Accessories
Product Focus: Manufacturer and Dealer of Color PPF and Vinyl / PPF Care Products
Services Provided by Click Mentality: Digital Marketing Strategy, Shopify Optimization, Google Shopping Ads, Meta Ads, Email Marketing
Business Goals:
Increase website traffic and online visibility across B2C and B2B segments
Scale online sales through Google Shopping and Meta Ads
Improve product page conversion rates and reduce bounce rates
Build a system for repeat orders and product replenishment
Position the brand as a trusted authority in the color PPF and vinyl care space
The Challenge:
The client had premium products, strong customer loyalty, and deep industry expertise—but struggled with scaling online growth. Their existing Shopify storefront lacked optimization for conversions, their paid media efforts weren’t segmented effectively, and repeat purchase behavior was inconsistent.
To drive performance, we needed to build a multichannel ecosystem that could bring in high-intent traffic, nurture conversions, and encourage long-term retention.
Our Plan
1. Shopify Store Optimization
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Upgraded product photography and added before/after image sets
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Rebuilt product detail pages with embedded care guides and usage tips
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Introduced segmented collections for retail, pro installer, and dealer pricing
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Added upsell and “frequently bought together” features
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Streamlined checkout UX for mobile and repeat buyers
2. Google Shopping Ads
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Built segmented campaigns by product type and keyword group
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Optimized product feeds with variant titles, high-quality imagery, and custom labels
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Targeted high-intent, product-specific searches with custom audiences
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Tracked granular product-level ROI and adjusted bids weekly
3. Meta Ads (Facebook & Instagram)
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Launched a full-funnel strategy:
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Top-of-Funnel: Lifestyle reels, vehicle transformations, and high-contrast product visuals
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Mid-Funnel: Education-focused carousels, influencer UGC, and customer testimonials
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Bottom-Funnel: Dynamic retargeting, limited-time offers, and bundled product promos
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Built Lookalike Audiences based on high-LTV customers and top email segments
4. Email Marketing Automation
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Abandoned cart sequences with auto-applied discount codes
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Post-purchase education (install tips, care checklists, and cross-sell emails)
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Replenishment campaigns timed to reorder windows
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Loyalty reward programs and wholesale reorder reminders
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The Results
Our integrated PPC and eCommerce strategy produced substantial year-over-year growth:
+142% Increase in Website Sessions
Google Shopping, Meta Ads, and email outreach drove sharp increases in qualified traffic+250% Increase in Total Sales
A result of more traffic, better conversion rates, and successful remarketing efforts+136% Increase in Orders
Growth in both new customer acquisition and return buyers+53% Increase in Average Order Value (AOV)
Upsells, bundles, and targeted post-purchase flows drove higher per-order revenue
Total Orders
+ 134 %
Average Order Value
+ 53 %
Total Sales
+ 250 %
Ready to Turn Traffic Into Revenue?
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