June 20, 2025
Client Overview
Industry: Environmental Remediation Services (Drilling, Remediation, Site Characterization)
Services Provided by Click Mentality: SEO + PPC (Focus: SEO)
Business Goals:
Increase high-quality quote requests via the website
Improve SEO performance across core service and location pages
Establish long-term topical authority in technical environmental verticals
The Challenge:
Despite a strong brand presence and rich content history, Their organic traffic had started to decline. But the real issue wasn’t volume—it was conversion. Site visitors weren’t submitting quote forms. Key decision-makers weren’t taking action. The opportunity was clear: not to grow sessions, but turn interest into demand.
Our Plan
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Rebuilt the conversion funnel by restructuring internal links and prioritizing high-converting service pages
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Optimized technical content around high-intent, niche keywords in the environmental space
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Focused SEO strategy on conversions over sessions — quote form submissions became the core metric
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Established a robust GA4 framework to track key events and business outcomes
The Results
While total organic sessions decreased by 10%, the quality of traffic—and more importantly, its ability to convert—improved dramatically. This proves that better traffic, not just more of it, drives real business results.
Quote Request Submissions skyrocketed by +198.81%, reflecting a sharp improvement in lead quality and conversion-focused optimization.
Key Event Rate rose by +57.5%, showing users are far more engaged with critical conversion points on the site.
Key Events increased by +47%, indicating a surge in meaningful user actions across core pages.
Engagement Rate and Events per Session saw modest but positive gains at +1.07% and +0.90%, respectively—suggesting more purposeful browsing behavior.
Quote Request Submission
+ 199 %
Key Event Rate
+ 57 %
Total Key Events
+ 47 %
Ready to Turn Traffic Into Revenue?
Stop guessing and start growing. Let’s build an SEO strategy that drives real business results, like triple-digit growth in quote requests. Fill out the form below and see what focused, conversion-first SEO can do for your business.
